The Canadian Coffee and Tea Show
Palais des Congrès de Montréal
October 21-22, 2008
Completely different from the concepts of Food Fairs and Convention to which we had already taken part, the Canadian Coffee ad Tea Show offered us a unique opportunity: a specialty product expositon -therefore those of the market to which Noircafe.com belongs and the well targeted visitors; people who thus seek for exceptional coffees and teas.
Though the whole show preparation was not that easy, once we arrived at our booth, we were not ready yet; after the assembly of the displays (you know, IKEA...) and installation of the products and the coffee machines, we were on fire and ready to seduce the visitors.
DAY 1 - 12h00 à 18h00
Distributors and merchants of any kind, especially from Quebec and Ontario, passed by Noircafe.com, to taste and discover Pitti Caffè and Trucillo. We were likely to meet Gay and Garth Smith at OPTCO; great people having caring about the wellbeing of the coffee farmers; the quality of life is as important as the quality of coffee.
DAY 2 - 12h00 à 17h00
Well that day, I really was on fire; I wanted everybody to come to our booth. So I got dressed up with my Paper Pods dress and I became Miss Café. I have to say that, indeed, everybody was attracted to our booth. I have been interviewed by Karine Lane for the HRI Magazine and Nico Fujita published a picture of me in the Japan Food Analyst Association.
Canadian Coffee and Tea Show Press Release about Noircafe.com (french only)
Being an exhibitor at the Canadian Coffee and Tea Show was an incredible business experience. Not only the occasion of building business relationships, but also time to study the coffee market and our competitors.